‘Good Morning America’ Celebrates Massive Win Over ‘At present’

‘Good Morning America’ Celebrates Massive Win Over ‘At present’

Good Morning America is continuous to show to be a significant participant within the ongoing morning-news wars. The long-running ABC morning present just lately scored one other victory when it surpassed NBC’s At present in a vital viewer demographic that determines how a lot advertisers pay per present.

In keeping with Nielsen knowledge, per Selection, for the 5 days ending in Might 6, Good Morning America not solely rose because the victor the largest viewers amongst morning-news packages, a title GMA usually claims, but in addition within the vital class of viewers between 25 and 54, a class usually dominated by At present. In that vital viewer class, GMA averaged 815,000 viewers between the ages of 25 and 54, in contrast with 768,000 for At present, that means the ABC information program acquired 47,000 extra viewers than At present. Fellow competitor CBS Mornings, in the meantime, noticed 547,000 viewers. Throughout that very same time frame, the ABC Information present additionally earned essentially the most viewers total with almost 3.4 million. At present received almost 2.96 million, with CBS Mornings incomes 2.43 million.

“It is an unimaginable win as we take care of the challenges of nonetheless broadcasting and dealing throughout a pandemic,” Simone Swink, government producer of Good Morning America, stated. “Our staff stays laser-focused on delivering one of the best easy, related and fascinating information. We love our viewers who be part of us each morning and make this doable!”

Selection reached out to NBC Information for remark, however they may not instantly be reached. Regardless of the huge success for GMA for the five-day interval ending Might 6, At present continues to be the general champion among the many essential advertiser demo season so far.

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GMA‘s double victory over At present comes simply weeks after the ABC information program scored one other main victory over its NBC competitor. In February, Good Morning America received extra viewers overallThe long-running ABC morning present throughout NBC’s first week of protection of the Winter Olympics from Beijing than At present. Though the NBC program continued to steer within the 25 and 54 demographic, although solely by 4,000 folks, GMA received roughly 3.34 million viewers, in contrast with about 3.067 million for At present for the week of Feb. 11. It marked the primary time in in additional than three a long time that GMA overcame At present. On the time, Selection, citing Nielsen historic knowledge, reported that the ABC program had “not received the scores gold medal through the Olympics for the reason that week of February 7, 1992.”

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